Tag Archives: The 5 Most Recognizable Real Estate Brands

Century 21 and RE/MAX are the most recognized real estate brand names, according to a survey of 1,204 U.S. adults by Millward Brown, a global brand research company. The company surveyed adults who had either bought or sold a home in the past two years, or who plan to buy or sell a home in the next two years. Of those surveyed, the following brokerage brands were the most recognized: Century 21: 96% RE/MAX: 91% Coldwell Banker: 86% Prudential: 70% Keller Williams: 44% The author of this article is: realtormag.realtor.org […]