Tag Archives: Should Broker Models Change to Recruit Younger Agents?

A quarter of the National Association of REALTORS® membership is 65 and older, while just 6 percent are younger than 34.  Recruiting younger agents presents a challenge, brokers say, given that younger generations tend not to be interested in sales careers. Rather than try to recruit younger agents by telling them they need to farm, cold-call, build relationships, keep abreast of the latest inventory, and make themselves available 24/7, brokers should draw in entrepreneurs by creating structures that support business creation and growth, according to Inman News’ Renwick Congdon. Under […]

A quarter of the National Association of REALTORS® membership is 65 and older, while just 6 percent are younger than 34. Recruiting younger agents presents a challenge, brokers say, given that younger generations tend not to be interested in sales careers. Rather than try to recruit younger agents by telling them they need to farm, cold-call, build relationships, keep abreast of the latest inventory, and make themselves available 24/7, brokers should draw in entrepreneurs by creating structures that support business creation and growth, according to Inman News’ Renwick Congdon. Under […]