Tag Archives: Fancier Verbiage

Savvy real-estate agents know it’s not just what you say. It’s how long it takes you to say it. More-expensive homes go hand-in-hand with longer real-estate agents’ remarks—the language written by the agent that supplements the house description and photos in a listing. Agents use a median 250 characters for homes listed under $100,000, according to an analysis for The Wall Street Journal by real-estate listings company Zillow. For homes priced over $1 million, they go nearly twice as long, with a median 487 characters. (That’s about the length of […]