Like most any sales profession, real estate sales can be very lucrative and rewarding if taken seriously and worked diligently. Real estate sales is very competitive so each agent must differentiate themselves from their competition. Being the best at what you do will always keep you at the head of the pack.
Here are 5 Keys from the Nation’s Top Gay Real Estate Agent
Pick a Niche.
Although most agents want to be all things to all people, the experienced and successful agent will pick a niche market and become an expert in that niche. For example, if a potential buyer is looking for a home with acreage in the country, they are not going to contact an agent that is an expert in beachside condos.
Pick a niche that interests you and that may be underserved and become the local expert in that market. If you want to become a successful mortgage broker, then you’ll have to get the right seo for mortgage brokers.
Treat your Real Estate Business like a Job.
Being a real estate agent is not a hobby… it’s a profession and needs to be treated like any other full-time job. This means getting up, showering and getting dressed, just like any other job ~ it also means working (prospecting) for 8 hours per day, unless you’re with a pre-qualifed buyer, or seller.
Your only job as a real estate agent is to be with a buyer, be with a seller, or be prospecting… period.
Be Available.
Nothing disappoints a prospective buyer more than waiting more than a day for an email or phone call to be returned. All successful agents are available to prospective buyers and sellers throughout the work week. Never let a call or email go unanswered ~ same day, timely responses are what the prospect expects, but when that call or email comes in at the end of the day, responding the next morning is perfectly acceptable. Having a branded caller id can help in gaining clients’ trust.
Appear Busy and Successful.
A prospective buyer wants to know that their agent is successful and busy. They want to do business with someone that has experience and can represent them with authority. Even if listings and sales are minimal, do not let a prospect think you are hurting for business. Always remember that perception is reality for the majority of prospects; never expect the benefit of the doubt.
Get out There.
Unless required to put in desk time, the office is no place to sell anything. Your time should be spent networking with potential clients and resources. Always make it a point to forge a relationship with lenders, title agents, home inspectors and insurance agents. Being able to steer your buyer to the best resource will make a closing happen faster.
Chamber events are fun but home buyers do not hang out there. Go where they are… not where you want to be.
Author Jeff Hammerberg is a gay real estate agent and the Founding CEO of GayRealEstate.com. Free Instant Access to the Nation’s Top Gay, Lesbian and Gay Friendly Realtors Coast to Coast. FREE Buyers Representation ~ Free Relocation Kit to any City, USA ~ Free Sellers Market Analysis for home sellers.