Century 21 and RE/MAX are the most recognized real estate brand names, according to a survey of 1,204 U.S. adults by Millward Brown, a global brand research company.
The company surveyed adults who had either bought or sold a home in the past two years, or who plan to buy or sell a home in the next two years.
Of those surveyed, the following brokerage brands were the most recognized:
- Century 21: 96%
- RE/MAX: 91%
- Coldwell Banker: 86%
- Prudential: 70%
- Keller Williams: 44%
The author of this article is: realtormag.realtor.org
See the original post at: http://realtormag.realtor.org/daily-news/2013/02/26/5-most-recognizable-real-estate-brands
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